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   Explore the Advantages of Email MarketingEmail marketing if carried out strategically, can be a powerful marketing tool for enhancing brand recognition, boosting sales, drawing traffic to your website, and building and maintaining customer relationships. Email marketing - The most cost effective marketing channelThe first and foremost advantage of email marketing is that it is inexpensive compared to other marketing means. You can utilize the lion share of your budget on designing your text- and HTML-based e-mail pieces, as paper, printing, manufacturing, and shipping costs are nil. Email marketing - The fastest marketing channelAn e-mail communication is quicker than other means of communication. Your time-sensitive information is sent in minutes. Many of your customers will receive it within 30 seconds of it being sent. Likewise, response time is very fast: 80% of customers who respond to an e-mail piece do so within 48 hours of receiving it. Email marketing - The personalization advantageE-mail gives you scope to send personalized messages to specific segments of your customer base. Studies have found that personalization increases the chance that your customer will read it; it also increases the possibility that they will follow your call to action.
EMAIL MARKETING - A MEASURABLE CHANNEL
Getting the metrics of open rates, click throughs of your email campaign is essential to modify your messages according to the feedback. But your in-house system may not have tracking software. If you're serious about email marketing, if you want to optimize your return on investment, you need to have robust, reliable and timely tracking and reporting. Let CompuTant setup your integrated email marketing.
Want to learn more? Contact us today!
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